From nostalgic roots to the great outdoors, Burberry closes London Fashion Week with their timeless heritage
It’s out with the new and back to the classic for Burberry this season, as Daniel Lee takes to the outdoor venue in Victoria Park, London, for the closing show of London Fashion Week 2024.
Burberry closed London Fashion Week 2024 with a bang this season, and what a time to with London Fashion Week celebrating its 40th birthday! Combining the expansive beauty of the outdoors with the great British heritage cultivated by the brand, Daniel Lee continues to unite the brands dedication to outwear with the brand’s British history. The Autumn/winter collection is devoted to this combination, using the cherished voice of British icon Amy Winehouse for the show.
From the darkness, began the show, taking place in an outside tent, on freshly cut grass, the models walked out onto the symbolic outside catwalk. The tent set the scene for the show with the models looking ready to combat the classic gloomy British weather, wearing long trench coats, long skirts, field jackets and duffle coats. Opening the show, Agyness Deyn returned to the runway from retirement, wearing a classic high-neck Burberry style trench coat and grey suit pants with tartan detailing above the boots. The return of trench coats as a timeless piece and a wardrobe staple for most in 2024, empowers the Burberry classic in this ready to wear collection. For Burberry, being cold has never looked so stylish, and this was no different for accessories. With oversized bags and waterproof boots, the looks cater for any outdoor event and Daniel Lee continues to combine practicality with fashion.
This fashion masterpiece bought back familiar faces of models walking the catwalk, with British models taking over the runaway. Edie Campbell, Lily Donaldson and Lily Cole, took centre stage on the grass catwalk in long coats, high boots and the classic Burberry print scarfs.

The show ironically embraced British culture, we all know that British weather is cold and bitter, so when the classic accessory of an umbrella appeared within the show, it beautifully portrayed the brand’s commitment to its British heritage by using a mundane accessory and incorporating it within the fashion world. ‘I wanted the collection to feel warm and protective’ Lee said, and from the positive and powerful response to the show, we can see his vision succeed. Lee’s commitment to the countryside and nostalgic vision is apparent throughout the show, every aspect portrayed this, including the new neutral colour palette of khaki green, browns, greys and the influential choice of the venue for the show.
Textures played a huge role in London Fashion Week 2024, and this was no different for Burberry’s closing autumn winter show, focusing on conventional materials. ‘I wanted to take a traditional approach to the fabrics and how each piece is made’, said Lee ‘the collection itself is inspired by British and Irish wool and fabric, centred around protection and warmth’. This beautifully combines with the origins of the brand, focusing on the nostalgia of the show and Thomas Burberry’s aim for people to move freely outdoors, wearing comfortable outwear. The warm feeling created by the nostalgia of the show extended further to the clothes; the wool and original material ensuring the shoes and clothes are functional and fit for the outdoors.
Differing from the nostalgia of the show, a new face closed the show, Maya Wigram, 18-year-old daughter of Phoebe Philo. In her first catwalk debut she wore a high neck leather trench coat, paired with a floor length tartan kilt, further accompanied by an umbrella, a clear symbol of classic British culture. The new face created quite the impression, leaving viewers puzzled by who this final model was. The Burberry show really sparked discussions among the audience, with everyone talking about all aspects of the show, a success for Daniel Lee.
Burberry maintaining its position as one of the highest profile brands in London Fashion Week did not disappoint with the guest list, with old icons and rising stars sat front row at the outdoor show. Skepta, Barry Keoghan and Cara Delevingne all appeared at the show. Rapper Skepta commented on Lee’s commitment to his work ‘he still turns up for people, you can see his heart’s in it for real’. Their presence demonstrated heartfelt support for both the show and Lee’s artistic endeavours.
This season Daniel Lee certainly covered all bases, taking the audience on an incredible journey looking back at the history of Burberry.