Sustaining Paradise: How Bled is going green to combat mass tourism

Nestled within the Julian Alps lies Lake Bled. Europe’s fairytale dream, this picture-perfect place is the most visited in Slovenia. Renowned for its alpine background and vibrant lakes, this small town is bustling with tourists. Both a symbol of heritage and beauty in Slovenia, tourists flock to this popular destination. However, this popularity comes at a cost. As peak season hits, Bled faces a flurry of tourists, traffic congestion and increased pressure on locals and the natural environment. But rather than letting tourists take over, Bled has created a long-term strategy to maintain its natural beauty, keep its locals happy and entertain tourists. Bled is working on extending people’s stays, encouraging sustainable tourism rather than day tripping. This video explores what the strategy entails and introduces what is being done and why.