The Showcase of the Burberry Fall/Winter 2024 Collection at LFW
Burberry’s evolution to success at the closing show of the 40th London Fashion Week.
The most highly anticipated show of the 40th anniversary of London Fashion Week 2024, Chief Creative Officer Daniel Lee took a step up for the new Fall, Winter 2024/2025 collection, by turning the classic sense of Britishness with the trench coat, and blending his unique talent into a more modern, sophisticated outerwear collection with new edginess.
“The curse and the beauty of this brand is that it appeals to a broad spectrum of people, from football fans to the royal family,” he said. “But if you try and please everyone, you end up pleasing no one, and as a designer I have to have a point of view. You can’t just make a simple trench coat forever.”
Showcased on the 19th of February, for the second year running, Lee again pitched a circus-like tented venue based in Victoria Park, East London stunning his star-studded guests such as Cara Delevingne, Barry Keoghan, and Iris Law by his visual conception, echoing inspiration from the landscapes and outdoors of the UK and Ireland, Daniel Lee exaggerated this feeling by filling the venue with a matting that resembled an artificial freshly cut green grass. Lee stated, “I wanted it to feel like a forest at night…A feeling of outdoorsy elegance, of comfort and warmth.”
The show started at 7:00pm, lights dimmed with anticipation. Igniting the Fall/Winter 2024 collection the instrumental versions of Amy Winehouse’s best tracks such as ‘You know I’m no good’ was being played through speakers, creating an effortless, cool, and jazzy atmosphere. A white spotlight emerging for the first model to walk down, booming through the space, model after model walking in fresh tartan, checked prints, highlighting Burberry’s classic craftsmanship, whilst offering the contemporary flair. The inspiration of the UK’s natural environments was defined by the commanding palette of neutral browns, to olive greens and khaki camouflage tones
.
The collection represented an everyday feel, where looks could be transitional for both day and night making it functional and practical even with some of the exaggerated looks. Coats being the focal point, with Daniel Lee changing the classic shape of the silhouette and brought in an oversized, sharp edged, high collar, and strong padded shoulder shaped trench, alongside traditional techniques of Lees paired the luxurious outwear garments, and styled them with long pleated skirts or trousers, which included exposed zippers, generating a bold statement through his distinctive design.
Finer details included the graceful fur-lined embellishments, and the incorporation of the classic Burberry motifs in the scarves, showed specifically in the lining of the coats or to cover the models’ heads. Other specific details included knitted jumpers with a plunge style neck, creating a sense of delicacy, and the blacked-out aviator shaped sunglasses. It could be possible to say that Daniel Lee is shifting towards a military style esc through the clothing and accessories exposed in the collection.
In addition to Daniel Lee’s designs being astonishing, the shoes finished off the looks, so as the bags. A look is not completed without the blending functionality of the Burberry heritage motif, especially the iconic equestrian knight, and Lee’s accentuated designs of enormous, crossbody messenger bags. “Shoes and bags are functional. These pieces are made for the outdoors.”
Chunky shoes, specifically boots were paired well with the clothing. The boot style shoe was frequently exposed, generating an elongating look for the models. With various lengths, and heaviness of the boot style shoe, each specific shoe had a statement rubber sole. Colours consisted of either black or lightly toned brown, however guests would occasionally see a red sole paired with a look. Eye catching to say the least.
Stand outs within the show:
The 2024 fall/winter collection made some memorable, awing and standing out moments which elevated the show, especially for celebrating the 40th anniversary of LFW. A chic, gold midi style velvet dress, combined with a wraparound scarf that included a textured, elongated fringed edging.
No better way than to close the final show of LFW with the iconic and famous supermodel Naomi Campbell. Stunning the crowd by her elegant, effortless strides, with her sleek, long shiny hair, whilst shaped in a strapless, straight, glittery, shaggy style dress, giving a moss affect texture to the piece due to the earthy, neutral colour tones. This was a moment to remember.
Daniel Lee leaving his guests in awe and mesmerised once again for his third collection here at Burberry. The nostalgic remembrance of vintage Burberry fashion classics being interpreted into more modernised apparel is clever to say the least. It is fair to say that the new Fall/Winter collection will be one to remember, offering people a new entire wardrobe.