You’re fired! Working with UK’s big brands and personalities
How would you approach working with David Haye?
3 Heads Agency is a family-run video production and social media agency.
On working with established names such as Chelsea FC, Champneys and Lego, Ross is “proud of the work we deliver, the clients we work with, and where we’re going”, and says what continues to motivate him is the team that comes in everyday.
Ross Testa is the Founder of 3 Heads. The name of the business reflects the family and their Italian culture. Their origins are in Italy, and there are three members of the Testa family who are a part of the company - Roy, Jodie, and Ross. Jodie is Ross’s sister, and Roy is their dad. Their surname, when translated into English, means ‘Head’, creating 3 Heads Agency.
Ross says: “there is a lot of respect between my sister and my dad, just like any other business partnership.” Family is an integral part of Italian culture. “You get to answers quicker because families are direct and honest. They will tell you when something could be done better. I feel very lucky to have that, and there is a lot of mutual respect.” When talking about Roy, who is managing director, Ross says “he brings huge value to the team and the dynamic of the business”, and is a “great asset”.
Whilst starting up the business, Ross was balancing with university and a full time job. When reflecting on his journey, he said: “we started at a time when social media was really taking off. Back then it was Facebook, Instagram and Twitter, and Instagram didn’t even have video yet. What we discovered was the huge demand for content, especially video.”
“Companies were struggling to produce high volumes of video for social media and websites, so we positioned ourselves as the partner to do that.” Looking at social media platforms now, there are apps such as TikTok that have taken over, and you can see that 3 Heads have moved with the times.
The business stays in touch with evolving trends and landscapes “through industry events, training, and relationships with the platforms themselves.” Additionally, “spending time with platforms like Facebook, TikTok, Instagram and LinkedIn helps us understand what’s coming.” They stay at the forefront of video production through ongoing industry training.
An example of a case study success story taken from the 3 Heads Agency website, is Bebeto. Bebeto is a popular Turkish sweet brand. Their aim was to grow brand awareness in support of the first UK store launch. In a year, 3 Heads Agency had grown the TikTok from 0 to 43,300 followers and reached over three million people with the content they produced.
In addition to video production and social media, the business also offers other services such as podcast production, live streaming, and personal branding.
3 Heads have worked on personal branding for clients such as Touker Suleyman (Dragon on Dragons’ Den), David Haye (Former World Heavyweight Boxing Champion) and Charlie Sloth (DJ and TV presenter).
Robin Deller, Founder and CEO of Imagine Cruising has previously said, “the quality of the product from any video agency is obviously vital to us. You’ll clearly see and very quickly see from the interaction we have with 3 Heads Agency that they take extensive personal pride in all the work that they deliver.” “That need for them to deliver you with the most amazing outcome is definitely something that they strive for every single time and we find that makes a significant impact on the final results that we see.” Imagine Cruising have found over time that customers want to know more about the holiday they are going to travel on, before they go ahead with the booking.
“By producing great video content with 3 Heads Agency, what we’re able to do is give our customers far more in-depth detail about their holiday.”
“If you’re serious about getting great results from your video content I cannot recommend 3 Heads Agency enough.” A fine example of a happy client, and work that 3 Heads have delivered on.
There was a campaign with Simba Sleep that Ross’s other family members took part in. “My niece and older sister were involved, and we’re a very close family. Seeing my niece involved in that campaign made me really proud.” This shows just how much Italian culture revolves around family and the importance that is placed on it.
Combining business and family have created an incredible force. “We’re partners to some of the biggest brands in the UK, including Lego, TUI, and others.” Supported by their clients’ testimonials, this is a testament to the repertoire that 3 Heads Agency have built.
Ross says: “I’m most proud of the fact that I genuinely love going to work every day. It doesn’t feel like work, and my team says the same.”
“Every successful person has something to teach you, and that’s one of the best parts of working with them.”
